HTT Featured in PPAI Magazine: Custom Apparel Is More Accessible Than You Think
We're proud to share that HeadToToe, also known as HTT Apparel, is featured in the September 2026 issue of PPAI Magazine.
The article, "Custom Apparel Is More Accessible Than You Think," takes a closer look at how HTT is helping promotional product distributors move beyond basic apparel and approach custom programs with more flexibility, creativity and support.
The message behind the article is simple: custom apparel does not have to mean extremely high minimums, long timelines or an overly complicated ordering process. HTT combines faster custom programs, accessible minimums, creative support and fulfillment services to help make custom easier from the initial idea through production.
We encourage you to read the complete PPAI Magazine feature to learn more about HTT, where we're headed and what we can help create for your next customer or program.
35 Years of Experience, With a New Perspective
Founded in 1991, HTT brings 35 years of apparel and headwear experience to today's promotional products market. The PPAI article also highlights something equally important: we're continuing to change.
Vice President of Sales Nate Dickman describes this next chapter as "HTT 2.0." The article discusses the experience within HTT's leadership and the company's focus on asking a straightforward question: How can we make HTT better?
For our distributor partners, that means combining decades of custom apparel knowledge with new programs, new products, creative resources, sourcing capabilities and technology designed around today's market.
More Ways to Customize
The PPAI feature highlights the range of customization available through HTT.
Distributors can personalize established apparel and headwear silhouettes through colors, decoration and labeling, or work with HTT to develop something much more customized.
One example discussed in the article is taking a company's identity and developing a custom Hawaiian pattern around its logo, turning the garment itself into part of the branding.
That is an important difference.
We do not want distributors to think only about where a logo can be placed. We want to help them think about what the entire garment can become.
QuickWear, Est. 1991 and FSP Give Distributors More Options
The PPAI article also highlights several of the programs that give HTT distributors different paths to custom apparel.
QuickWear offers eight bestselling, fully sublimated styles with 50 piece minimums and 28 day production from final approval. The accompanying PPAI material showcases the program across tees, polos, woven camp shirts, quarter zips, hoodies and soft shell jackets.
Est. 1991 brings a more premium, retail inspired approach to custom apparel, including puffers, vests, windbreakers, polos, quarter zips and coordinated athleisure. Private labeling can help complete that retail presentation.
FSP Apparel provides another direction, including recycled cut and sew styles with fabrics ranging from 30% to 100% RPET. The article even notes that HTT has won bids because of the recycled story these options can bring to a program.
Together, these programs allow us to approach different budgets, timelines, quantities and creative goals without treating every project the same way.
Helping Distributors Win Custom Business
This may be one of the most important reasons to choose HTT.
We are not just here to manufacture what is already on a purchase order.
The PPAI article explains how HTT works with distributors to research their end clients and develop tailored concepts and mockups that can help them win the business in the first place.
One example featured in the article involved our creative department developing a retro jacket using custom PMS colors inspired by an end client's brand and golf sponsorships.
The distributor won the opportunity because of the creativity behind the apparel.
That is the type of partnership we want HTT to represent.
Sourcing Beyond the Expected
Our capabilities also extend beyond the programs shown on our website.
HTT works with partner factories and travels internationally to identify emerging fabrics, styles and manufacturing opportunities. These relationships also give our sourcing group the ability to help distributors with broader programs and unusual product requests.
Instead of requiring a distributor to coordinate multiple sources, we can explore how much of the program can be brought together through HTT and our manufacturing relationships.
Support After the Product Is Made
Creating the product is only one part of a successful large scale program.
For qualifying orders totaling 1,000 or more pieces across one or multiple HTT SKUs, HTT's fulfillment program can provide planning, inventory management, 90 day storage and, with credit approval, 90 day financing.
PPAI highlights the scale this support can reach. One HTT program serving a major fast food chain allows franchisees to order through a provided website while HTT drop ships directly as part of a program serving more than 20,000 employees.
For distributors who may not have the warehouse space or infrastructure to pursue programs of that size, those capabilities can help open the door to opportunities that might otherwise be difficult to manage.
Why Choose HTT?
There are plenty of places to order apparel.
We want distributors to choose HTT when they need a partner who can help them create something different.
Our combination of 35 years of experience, low minimum custom programs, semi custom and fully custom capabilities, creative support, sublimation, premium retail inspired apparel, RPET options, international sourcing and fulfillment solutions gives distributors more ways to approach an opportunity.
Most importantly, we understand that our role is to help our distributor partners succeed with their customers.
As Nate Dickman says at the conclusion of the PPAI article, people may think they already know HeadToToe, but we're growing. We want to show distributors what HTT can do for their next project.
See What PPAI Had to Say About HTT
We've only highlighted some of the story here.
The full PPAI Magazine article goes deeper into HTT's programs, creative approach, sourcing capabilities, fulfillment support and what we're building for the future.
Take a few minutes to read the complete feature and discover why custom apparel may be more accessible than you think.
Then, when you're ready to start your next custom project, talk to HTT about what we can create together.
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